Brand Protection Tips for Owners
- Keep record of evidence wherever possible of the date of first use of your brand in a particular jurisdiction.
- Register your brand with the relevant registration authorities.
- Use your brand during the registration period to get it well recognized among the customers since the brand rights are effective from the date of application.
- Avoid letting happen the situation of continuous non-use of your brand for a long period of time.
- Keep record of evidence wherever possible of the continuous uninterrupted use of your brand.
- Get published cautionary notices in the leading and recognized newspapers of the region as and when required.
- Monitor the market constantly and watch cautionary notices in the newspapers to see if your brand rights are not being infringed by any party.
- Renew your brand well in advance before the date of expiry.
- While making amendments or alterations to your brand make sure that its substantial features remain unchanged and do register the alterations and amendments with the competent authorities.
- In case of assigning or licensing your brand rights to any party, do enter into a written agreement with the party and register the deed of agreement with the concerned registration authorities.
- Record/register your brand with the relevant Custom Authorities additionally wherever possible, in order to avoid any unforeseen circumstances of the importation of counterfeit products from outside.
- Initiate proper and timely action against the violators of your brand rights by lodging civil and/or criminal complaints with the law enforcing agencies or competent authorities.
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