Recent years have witnessed an increase in brand infringements by imitations imported from the newly industrialised nations. These imitations have begun to capture a significant market share due to the similarity in name and packaging to the originals they simulate, and their price advantage.
Importers and local agents of internationally recognised brands have found that their businesses are suffering as a result of increasing competition from precious products. Such importers and local agents are not aware of the protection provided by legalisation that prevents the importing of counterfeit goods. In these circumstances it has become imperative that the owners of well known brands protect their interest by registration of that interest or by the publication of Cautionary Notices.